YOU often see A-list celebrities sitting front row at fashion shows, but if you think they’re just there to check out the trendy clothes, think again.
According to The Sun, celebrities such as Beyonce and Rihanna are paid up to $100,000 to attend the shows because of the extra media attention it will generate.
Of course if you don’t want to shell out that much cash, you can book a slightly less famous star, such as actor Chloe Sevigny, who will happily sit front row for $70,000.
But it’s not always cash that lures the stars to the side of the runway.
In 2007, Lily Allen agreed to attend an Yves Saint Laurent show in Paris in return for a shopping spree at one of their stores where she could literally help herself to whatever she wanted.
The singer reportedly left almost $10,000 worth of clothes and handbags.
Each fashion brand also has what they call ‘a PR seeding list,’ which is usually about 100 celebrities who will be sent free products in the hope they’ll wear or use it in public.
According to The Telegraph , if just one of the celebs is snapped wearing the item the PR people consider it a win.